Hyderabad : Dr SK Joshi, former Chief Secretary of the Government of Telangana, has observed that the G20 presidency has provided a golden opportunity for India to correct the international narrative created by Western media against it.
Addressing Public Relations and Corporate Communications professionals and Journalism faculty and students to mark National Public Relations Day under the aegis of the Public Relations Society of India as the Chief Guest here on April 21 at Hyderabad Press Club, he said that in the VUCA (volatile, uncertain, complex and ambiguous) world PR professionals should give confidence to people by infusing positivity.
He observed that a series of meetings organised as part of G20 helped the country to showcase its rich culture, heritage, and value system but ‘we need to have a permanent mechanism to counter the negative narrative against India.’ Dr SK Joshi appreciated the PRSI leadership for having chosen a theme of national and international importance as this year’s theme, G20-Indian Values and PR Perspectives.
The guest of honour, Prof. K.Stevenson, Dean, Social Sciences, Osmania University said that G20 provided an opportunity for public diplomacy in an unprecedented way. Given the VUCA situation, he said that PR professionals should be agile to spread good in society. “So much toxity is around us. Social media is further vitiating the atmosphere. PR professionals should gear up to spread good,” he said. In collaboration with the National Mineral Development Corporation (NMDC) and Singareni Collieries Company Limited (SCCL), the PRSI Hyderabad chapter hosted the PR Day celebrations at the Hyderabad Press Club.
The PRSI National Secretary General Mr.Y.Babji explained the importance of the PR Day and complimented the Hyderabad chapter, under the chairmanship of Dr Ramu Suravajjula, for taking up a series of lectures and webinars to mark the Day. Senior professional Krishna Baji read out the message sent by the PRSI national president Dr Ajit Pathak.
The PRSI Hyderabad Chairman Dr Ramu said that the PR is the most misunderstood word in day-to-day conversations. “The entire world revolves around relations and life is all about the art of balancing our relationships with others. Good that business establishments, corporates and NGOs have realised the importance of the PR for image building and reputation management. The art and science of public relations is key for the success of individuals and institutions,” Dr Ramu said.
Dr Joshi gave away certificates of appreciation to those who participated in the contest conducted for YouTubers on the theme of National PR Day. Mr.K Yadagiri, the secretary, proposed votes of thanks.
